Appreciating the Mobile Opportunity
Mobile commerce is growing fast, but you don’t have to take our word for it. The team at the Morgan Stanley investment bank believe strongly enough in the power of m-commerce to conduct high-level business that they built an exclusive iPad app (different from the free Morgan Stanley Research app, available to everyone), which allows fund managers to monitor stock and bond markets, making decisions that affect billions of dollars in pension funds.
In Figure 10-1, you see a graph, from research conducted by Morgan Stanley, indicating that mobile commerce will grow much faster than traditional online commerce.
The rapid growth of m-commerce is staggering:
Two-thirds of mobile phone owners use their devices while shopping; 62 percent to find deals, 32 percent to comparison shop, and 29 percent to take and send photos of products, according to a Yahoo! survey.
Forty-four percent of smartphone users have accessed their bank account from their devices, and banks are rolling out apps that allow users to deposit checks to their accounts by using their cellphone ...