You must read this brilliant, practical, hilarious guide to success in the Digital Age--and beyond. An indispensable classic from a classy global guru. Kevin Klose, Dean, Albert Merrill School of Journalism and Past President, National Public Radio Buy this book. Listen to this guy. Make money. Ignore that advice at your peril. Jeff Jarvis, bestselling author of What Would Google Do? and Director, Tow-Knight Center for Entrepreneurial Journalism at CUNY If you buy only one book this year, buy mine. But if you’re going to buy a second, buy this one.