3 Business Models
Information technology and business are becoming inextricably interwoven. I don't think anybody can talk meaningfully about one without talking about the other.
Bill Gates
Regardless of the technology, the key to success in delivering video services to consumers is a profitable business model. A wide variety of models are being used in the market today for delivering video content over IP networks. Many different plans for user fees are being tried, ranging from completely free service to services that charge for each viewing of each piece of content.
Whether revenues come from subscriptions, “pay as you go,” or pre-roll and interactive overlay ads, expect to see “new monetization forms that go for the new [online video] ...
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