book

Irrational Persistence

by Dave Zilko

April 2016

Beginner

192 pages

4h 16m

English

Wiley

Audiobook available

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LIFE IN THE DARK ROOM: DAVELIFE IN THE DARK ROOM: JACK AND ANNETTEIRRATIONAL PERSISTENCEILLUMINATING THE DARK ROOM
EMBRACE WHAT MAKES YOU SPECIALBE AUTHENTIC NO MATTER WHATFINDING YOUR PLACE IN YOUR CUSTOMERS’ WORLDCREATE MORE VALUE BY MAKING LESS MONEY
HOLY GRAIL 1HOLY GRAIL 2HOLY GRAIL 3INFINITE HOLY GRAILS
THIS NEEDS TO BE FROM THE HEARTBUILD RESPECT, GENUINELYDON’T BE AFRAID TO BE UNPREPAREDWHAT YOU DON’T BRING TO A MEETING IS AS IMPORTANT AS WHAT YOU DO BRINGYOUR CUSTOMERS NEED TO SEE YOUR C-SUITEOFFER YOUR COMPANY, NOT YOUR PRODUCTSDON’T SUGGESTIVE SELL; SUGGESTIVE PARTNERMELT AWAY THE SKEPTICISM
COMPETITIVE ADVANTAGE 1: WE’RE THE NUMBER 1 BRAND OF FRESH SALSA IN THE UNITED STATESCOMPETITIVE ADVANTAGE 2: GARDEN FRESH DIPSCOMPETITIVE ADVANTAGE 3: MARGARITAVILLECOMPETITIVE ADVANTAGE 4: TORTILLA CHIPSCOMPETITIVE ADVANTAGE 5: HUMMUSCOMPETITIVE ADVANTAGE 6: HIGH PRESSURE PASTEURIZATION (HPP)COMPETITIVE ADVANTAGE 7: PRIVATE LABELJUST SHOW UP
RESOLVEFORGIVENESSRESPECT AND DIGNITYCOMPASSIONVALUES ARE VALUABLE
BEEN THERE, DONE THAT. SO WHAT? DO IT AGAINTHE FIVE-MINUTE MEET-AND-GREET THAT TURNED INTO A 125-MINUTE MEET-AND-GREETEVERY IDEA NEEDS A CHAMPIONKNOW THE REAL MEANING OF VALUETHE LONG AND WINDING ROAD TO A “NUMBER”TAKE TIME TO REFLECTHEART MATTERS

Overview

A modern-day Detroit success story that fuels the entrepreneurial fire

Irrational Persistence tells the story of Garden Fresh Gourmet, and how two entrepreneurs turned a million-dollar debt to a 100-million-dollar annual revenue. Woody Allen famously said that 80 percent of success is just showing up; but any entrepreneur can tell you that it's the other 20 percent that's key. The founders of Garden Fresh took that old saying to heart, building so many strategic advantages into their products and business that their 'sales' team didn't have to do any selling—they simply had to show up. In this book, you'll find out what kind of legwork goes into building a mega-success product, and the strategies, methods, and just plain stubbornness that helped two guys from Detroit build a market leader.

Garden Fresh Gourmet is now the number-one fresh salsa in the US, shipping over a million units every week to Costco, Walmart, Whole Foods, and other national chains—and it all began with two middle-aged guys with negative funds and plenty of ideas. This book shares their journey, insight, and passion to help you build a better business and take it to the top.

Learn how two entrepreneurs went from major debt to major revenue
Discover the key characteristics of a product that sells itself
Consider why selling out might not be the ultimate goal
Track a journey of 'irrational persistence' from rags to riches

Garden Fresh Gourmet is an inspiration beyond the journey—the way you run things at the top matters, too. Irrational Persistence shows you how to make the tough decisions, live with the sacrifices, and prioritize your values as you build your brand and just keep on going.