Chapter 1. GET THE MAP OUT
This is where we decide where we are going and we find out where we are now
Yeah," you said, picking this book up: "I'd like to be able to persuade people to do stuff and buy stuff and give me stuff!"
But what 'stuff'? What exactly do you want from this process? If this was a road map, where precisely do you want to get to?
In that brilliant book, Alice in Wonderland, Alice is lost and bewildered. Seeing a weird cat up a tree, she decides to ask it for directions (you have to be a bit bewildered to start asking weird cats directions).
"Excuse me, where do I go from here?"
The Cheshire cat (for it is he...) replies:
"It all depends on where you want to get to."
Alice says,
"I don't much care where."
The Cheshire Cat rejoins:
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