Chapter 2. THE JOURNEY BEGINS
In which we plan, plot, and equip ourselves for success
Let's start to put our journey together. In the case of our hero, the destination was to win the cleaning contract from Acme Insurance. Let's put that spot on the map. Actually, just hold up there a second – we haven't actually got a map. A few moments ago all we had was a blank sheet of paper with nothing on it at all. Now we have chosen a destination. We have a blank piece of paper with a black spot on it. That is not a map.
Some bright spark suggested that we jot down our life goals on post-it notes and stick them on the wall: to own a Ferrari, to become a film star, or to eat a sticky toffee pudding. That isn't a map either – they are black spots on my blank ...
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