Chapter 4. I DIDN'T EXPECT THAT
In which we show how the power of persuasion can control the future
A few thoughts about marketing, job offers, and selling. They all have one thing in common and that is they start the persuasion process with the creation of an expectation. If you are the person to be persuaded, before this happens you must have in you a feeling of expectation and it must be an expectation of an improvement in your current circumstances, or at least prevention of a worsening in current circumstances. We have in us a genetic disposition to constantly improve our position. Maybe this is what sets us aside from all other living creatures that simply want to survive and reproduce. It is rare that we are filled with tranquil contentment ...
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