Chapter 7. THE TOUGH OLD MONSTERS OF SALES
In which we discover the powerful sales techniques that can still work their magic for us now
Now that we are sure we are qualified to win opportunities, we know that the promises and expectations we have generated can be fulfilled or even exceeded. Our appearance has been carefully manipulated and selected to ensure that it in no way contradicts our promise, and that every aspect of the way we look raises our personal capital. We have chosen a set of rewarding behaviours that will fundamentally alter the way the other person behaves. If you can tick off every point on that checklist, then you are ready to persuade. You are well equipped to start the journey of persuasion.
But we are only at base camp staring ...
Get Irresistible Persuasion: The Secret Way To Get to Yes Every Time now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
