Chapter 8. WHEN I'M CALLING YOU
In which we discover how sales calls, finding leads and using old school methods are still powerful in today's business environment
If you watched a merchant selling whips, harnesses, and rocks to the Pharaohs, you would probably recognize some classic business techniques that we use today. Just because something is old doesn't mean that it is not valid in today's market. What we need to do is understand how the old sales techniques worked, why just a very few of them perhaps don't work and, more importantly, how – with a bit of modification and modernization – they can be just as powerful for us as they were for our predecessors, if only just to grant us an opportunity to present our case to the subject. There is ...
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