Chapter 14. THE PRESSURE GAME
In which we examine persuasion techniques that may be described as high pressure, but then don't we need a little pressure to succeed?
Some persuasion techniques could be seen as representing pressure – the prospect is not going to get away easily. No one in today's world would buy a book called The High Pressure Salespersons' Handbook but can I play devil's advocate for a moment. Why wouldn't they? Tell me exactly what is wrong with a bit of pressure? Who are you and why are you reading this book?
Maybe you are reading this book to just be a more persuasive person. If that is the case you will notice that these simple formulas give a structure and intent. Most people do not conduct intentional conversations that are ...
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