Chapter 19. PERSUASIVE MARKETING
In which we find the subjects for our persuasive talents and build their expectations
Before you skip this chapter believing that marketing is not relevant to you, bear in mind that we all have something to market. The persuasion techniques that you may have discovered in this book are completely useless if you have no one to persuade. You may have love to give – is putting your details in a lonely hearts column, marketing? I think it is. When you send your CV off for that job, surely that is marketing too. Creating these expectations for our subject simply gives us the opportunity to persuade. If you have a small business you may call the subjects "customers" and marketing helps you to find them. If you are in ...
Get Irresistible Persuasion: The Secret Way To Get to Yes Every Time now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
