ABOUT THE AUTHOR
Geoff Burch is presenter of BBC's All Over The Shop and is often to be found travelling around the world giving his powerful, funny and informative presentations to international audiences both large and small.
Geoff has been called the 'world's most persuasive man' and has over 20 years experience working with hundreds of businesses to improve their performance, efficiency and drive sales.
He would love you to visit his website, www.geoffburch.com where he can be contacted.
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