APPENDIX A: THEORIES ABOUT ORGANISATIONAL CHANGE

Let’s look at some theories about organisational change, starting with the ‘traditional’ picture where Strategy (A1) sits at the apex and then explain how we think IT4B can help.

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Figure A1: Ad hoc enterprise – bottom-up strategy

At first, there is the reality that most enterprises are a little chaotic and though they may aim to be more organised, they often make a mess in the pursuit of digital effectiveness. Strategy is often generated bottom-up. If the ultimate goal is becoming a digital enterprise, getting there requires rather more organisation.

Figure A2: Analytic enterprise – top-down strategy ...

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