7   Improving the developmentof IS strategies in a largemultinational

Greg Holba and David TargettSchool of Management, University of Bath

Traditionally, companies have struggled with IS/IT (information systems/information technology) strategy development. Often they have assumed that it is heavily reliant on technical knowledge and therefore the domain of the IT professional – the IT ‘anorak’ as they might say. Recent literature, however, has pointed to the need for the whole organization to actively participate in, and own, IS/IT strategy development and implementation (see, for example, Scott Morton, 1991).

In this context, research was conducted within a large business unit of a multinational corporation with the objective of identifying ...

Get IT in Business: A Business Manager's Casebook now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.