7 Improving the developmentof IS strategies in a largemultinational
Greg Holba and David TargettSchool of Management, University of Bath
Traditionally, companies have struggled with IS/IT (information systems/information technology) strategy development. Often they have assumed that it is heavily reliant on technical knowledge and therefore the domain of the IT professional – the IT ‘anorak’ as they might say. Recent literature, however, has pointed to the need for the whole organization to actively participate in, and own, IS/IT strategy development and implementation (see, for example, Scott Morton, 1991).
In this context, research was conducted within a large business unit of a multinational corporation with the objective of identifying ...
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