March 2002
Intermediate to advanced
192 pages
3h 52m
English
book
IT Payoff, The: Measuring the Business Value of Information Technology Investments
by Sarv Devaraj, Rajiv Kohli
Content preview from IT Payoff, The: Measuring the Business Value of Information Technology Investments
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Chapter 1. Introduction to Information Technology Payoff
“Show me” | ||
| --The unofficial state motto of the state of Missouri, USA | ||
IT Payoff: A Dialog
Bob Graham has been the chief information officer (CIO) of a $2 billion manufacturing conglomerate corporation for 5 years. He is getting ready for a meeting with the CEO, Patricia Donahue, to request approval for a $14 million project leading the corporation’s seven strategic business units (SBUs) and the corporate office into the next generation of telecommunications and computer networking. With the profit margins decreasing, Bob proposes to cut computing costs by centralizing financial and planning operations, along with information services, to the corporate office. However, Patricia is concerned ...