IT Savvy

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Defining Your Operating Model

Consider a professional sports team—a good team, but not championship caliber. What will it take to convert the team into a champion? First, you decide how you want to operate to reach your championship vision. How do we coordinate the players, coaches, scouts, general managers, marketing, fan base, and facilities? Until the team gets that right, there’s no point worrying about who starts the next game, prices for tickets, or the hiring and training plan for players.

Developing an IT-savvy firm is a similar exercise. First, you have to define a vision. Then you can address how you will create an integrated platform of strategy, players, facilities, marketing, scouting, and training to profit ...