10.2. Establishing a Company Profile
Benchmarking is frequently described as being tactically oriented or focused. To derive the maximum benefit from any benchmarking effort, a strategic, cultural, and organizational profile should be developed. This more strategic-oriented profile, the tactically oriented assessment (addressed above), and the service requirements will form the framework to insure the most effective capture of the right data from the right firm.
The analysis of the benchmark data will be totally ineffective without the delineating information contained in a company profile. Much of the information to be incorporated into a company profile may already exist in some form or context within the organization and need only be pulled ...
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