CHAPTER 1
IT Sustainability Matters
This is the largest strategic opportunity companies will see for the next 50 years.
—Andy Ruben, VP of Sustainability, Walmart
The essence of environmental strategy is to make it an issue for your competitor—not for your own company—because you’ve already made sustainability an integral part of your business.
—Amory Lovins, Chairman, Rocky Mountain Institute
This chapter is intended to help you understand why IT sustainability matters to organizations and to their managers, and not just to IT managers, but also to those in other functional or general management roles. Before addressing IT specifically, therefore, we begin by recognizing that sustainability itself is important to leading companies and agencies ...
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