10 Sales and Distribution

Passengers often remain anonymous in local transport. They buy a simple standard product – e. g. a single ticket – and throw it away after use. In our model, however, we need to take into account a variety of different constellations as well as this standard case. Fares depend on distance and time, there are various discounts, some tickets are personalised, new media and payment methods are now available thanks to the introduction of electronic tickets. Furthermore, it is not enough to only look at the ticket and the passenger. The model also needs to describe the sales process, the salesperson and the sales device. This also includes commission payments and the cash flow processing. For many aspects of the sales process, ...

Get IT Systems in Public Transport now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.