APPENDIX A: BANKSBEST CASE STUDY
Company overview
Banksbest was originally HW Banking. It was founded in 1953 in the UK and has branches in most major UK cities. It focuses mainly on business clients, but it also has a mortgage department that offers residential mortgages to aspiring homeowners and buy-to-let mortgages to landlords.
The Banksbest board of directors initiated a digital transformation programme in 2017. At the same time, a new CEO and a new CIO were recruited. A Chief Digital Officer (CDO) role has also been established. As part of the digital transformation programme, the bank rebranded from HW Banking to Banksbest, which was seen as a more customer-focused brand.
Banksbest has defined these strategic goals:
•To be the tenth largest ...
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