CHAPTER 8: VALUE STREAMS FOR NEW SERVICES: SERVICE DESIGN AND SOFTWARE DEVELOPMENT AND MANAGEMENT
This chapter looks at the service design practice and the software development and management practice. Specific areas of interest include:
•Purpose and description;
•Design thinking (service design concept);
•Scope of software development and management; and
•Practice success factors.
Purpose and description
To understand these two practices and how they interrelate, we should consider the purpose statements for each of them.
The purpose of the service design practice is “to design products and services that are fit for purpose and use, and that can be delivered by the organization and its ecosystem. This includes planning and organizing people, ...
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