CHAPTER 7: CREATING A DIGITAL STRATEGY
In this chapter, we’ll learn more about the steps and techniques used to define and advocate for a digital and IT strategy. This chapter includes:
• Using a digital readiness assessment and performing a gap analysis;
• Defining and communicating a vision and a strategy; and
• Using a business case to advocate for a digital and IT strategy.
Digital readiness assessments
I have a problem with the term ‘digital transformation’. First, because it implies that digital is itself a goal, rather than focusing on the outcomes that digital technologies can support. And second, because transformation implies a single, ...
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