Endorsements
Almost every company in the world now understands the critical importance of collecting, processing, analyzing, and acting upon data. The largest hurdles impeding companies in this process aren&$3pos;t caused by technical limitations or a lack of trained specialists, but by the people who need to understand how it affects them, what can be done, and how to implement and manage it within their organization, but don&$3pos;t. In this book, Burk and Miner help to solve that problem in language that is straightforward, sensible, and based on their considerable experience. If actionable analytics is a key need for your organization, and you want to minimize the struggle and confusion required to implement it, you should read this book. ...
