Chapter 4 Data Design for Success
The world is one big data problem.
Andrew McAfee, principal research scientist, MIT
Currently, seven out of the ten highest valued global brands are data companies. Data as the new oil? Clearly. When you invest in data, its storage, its management and its analysis, you’re investing in innovation.
Thomas Harrer, CTO, IBM Systems
Introduction
We are now moving into the technology sections of the book. Designing for People and Processes is where most analytics programs fail; it is crucial to get this right. Nevertheless, getting this right assumes you have a firm technology foundation. You want to design your organization (people, process, culture, and knowledge) first and then ...
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