CHAPTER 13

Change Your Decision Making: From Interpretation to Action

Information is not knowledge. The only source of knowledge is experience.

—ALBERT EINSTEIN

The best business decisions come from intuitions and insights informed by data. Using data in this way allows your organization to build institutional knowledge and creativity on top of a solid foundation of data-driven insights.

—BLADT AND FILBIN, DOSOMETHING.ORG, 2013

AT THIS POINT IN OUR JOURNEY, you have to take an important leap of faith: from interpreting dashboard results to taking action based on the insights. In the words of one of the managers I worked with: “Lots of data and lots of action, but no link between the two.” After all, if you or your organization does not change ...

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