Identifying stakeholders, selling user experience research, and dealing with difficult people and situations
Chapter 1 describes the different roles of business, engineering, and user experience stakeholders. It looks at their perspective on UX research and identifies ways to deal with difficult people, teams, and organizations. It also discusses strategies for selling the value of UX research and presents the Lean Startup movement, which treats research as the most reasonable thing a startup does.
It’s hard to convince people that the design, UX, and brand are the cake, but ...