Chapter 1
If life gives you limes, make mojitos!
Identifying stakeholders, selling user experience research, and dealing with difficult people and situations
Chapter 1 describes the different roles of business, engineering, and user experience stakeholders. It looks at their perspective on UX research and identifies ways to deal with difficult people, teams, and organizations. It also discusses strategies for selling the value of UX research and presents the Lean Startup movement, which treats research as the most reasonable thing a startup does.
Joey Marburger
It’s hard to convince people that the design, UX, and brand are the cake, but ...
Get It's Our Research now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
