It's the Customer, Stupid!: 34 Wake-up Calls to Help You Stay Client-Focused

Acknowledgments

Special thanks have to be given to Toastmasters International and my local Osceola Club 1841 in Kissimmee, Florida, and especially Nancy Street, who helped edit this manuscript. Without Toastmasters, my entire business and speaking career would not have been possible.

I want to thank my family as well. My late parents, Alice and Michael Aun, brought 11 children into this world and nurtured them with good habits and discipline. Any success I have enjoyed in my life is a by-product of their love, care, and encouragement.

I want to thank the most incredible salespeople on the planet, my extraordinary granddaughters, Ashley and Ava, who are only four and two at the time this goes to press. They are the greatest salespeople I have ever known, masterful at asking questions and never taking "no" for answer. Neither have a clue what the word "no" means. They do understand the power of "why?"

The most important people in my life are my wife, Christine, and our three sons, Cory, Jason, and Christopher. I learned many great principles from my amazing sons. The students became the teachers.

Jason, who is a microbiologist, taught me the incredible power of self-discipline as he and his twin brother, Cory, became national champion weightlifters.

Cory taught me the importance of being a mentor and coach for other people. He is an astonishing athletic coach and teacher of biology and the sciences. He brings fun and education into his classroom and onto the playing fields, helping children ...