CHAPTER 6Let’s Talk Business!

Do you need to develop your professionalism? Dealing with the public on behalf of a business requires you to conduct yourself in a way that reflects your personal identification with your occupation. You need to understand what being professional means and how you can communicate it.

The three aspects of work behavior that will be considered important to your professionalism are your expertise, your attitudes and standards, and your communication skills. Performance reviews always consider communication skills.


This word describes what you know or do that has (monetary) value to others. When you “know your stuff,” what is the stuff you know? Your stuff may be old or cutting-edge. It may be traditional and ...

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