CHAPTER 1starting a business is personal
Courage is doing what you’re afraid to do. There can be no courage unless you’re scared.
—Eleanor Roosevelt
A SMALL BUSINESS is more than just a way to make a living; it’s a way of living. Joining the ranks of the self-employed is more involved than changing jobs or careers. It represents a lifestyle change, a lifestyle for which not everyone is suited. In this first chapter, I discuss the motivation for starting one’s own business, the personality types for whom this is a viable path to success, and the considerations of one’s personal financial situation as they relate to making this shift in lifestyle. Each factor is key, because each can have a dramatic impact on your ability to succeed in a business ...
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