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It's Your Biz by Edie WEINER, Ellen R. KADIN, Susan Wilson SOLOVIC

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CHAPTER 3beat the oddsget it right from the beginning

ONE REASON MANY small-business ventures fail is that the founder isn’t sufficiently compatible with the choice of business. In other words, she finds out—too late—that she doesn’t “love it” as she thought she would. It’s hard to devote 150 percent of your effort to the business if you aren’t passionate about what you are doing.

Once you’ve decided that becoming your own boss is the right option for you, your next step is to determine what type of business venture will suit you best. In the previous chapter I discussed various ways to dip your toe in the water by sampling other business forms; here, I talk about jumping in the deep end of the pool—originating and developing your new business ...

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