CHAPTER 9where will you locate your business?
SOMETIMES THE SUCCESS of your business can be predicated on selecting the right location. For retail stores and restaurants, this is typically the case. However, for the majority of small-business start-ups today, where you launch your business has little bearing on your success. Because of technology, you can start operations in your garage or basement and do business all over the world. You can look as though you are a big business operation while working in a spare bedroom in the comfort of your bathrobe and slippers.
In 1998, when I started what is now called Susan Solovic Media, my office was, in fact, a spare bedroom, and I worked on a card table with cardboard-boxed files and old, discarded ...
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