3. How to Plan, Promote, and Maintain a Website
“Content is king.” —Internet marketing aphorism
No matter what else you do online, odds are very good that it will revolve around a website designed to keep supporters up to date—a website that anchors the various kinds of content you produce elsewhere online and that provides a semipermanent location for reference information about your organization or cause. Having a website, in and of itself, doesn’t do much good; what makes a website useful is the content it organizes and presents.
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