6. How to Raise Funds Online
“There is nothing quite as wonderful as money!There is nothing like a newly minted pound!Everyone must hankerfor the butchness of a banker;it’s accountancy that makes the world go round!”—Monty Python’s Flying Circus, Episode 29
It’s possible to run an online activism initiative at little or no cost if you can secure free (or cheap) hosting and rely on volunteers for labor. If you’re starting from scratch, and especially if you’re working alone or with a small group of volunteers, that may be the best way to go about it.
But if you’re setting up an online presence for an existing organization, it makes sense to accept donations online. As online politics guru Colin Delany explains:
...[I]t helps a campaign immensely ...