The Movies Shopping Cart Application
Going back to our fictitious movies store example used in previous chapters, we can assume that the owners of the movie store would like to offer the movies for sale over the Web. In order to allow the user to conduct a sales transaction, we the developers of the application need to be sure that we have the pertinent information on the user before we conduct the sale—information such as the user's name and address, and for some sales, credit card information. This also presents an opportunity to collect useful customer-base information, such as the user's product preferences and other interests. (Many packaged e-commerce solutions provide quite a few value-added features in this area, sometimes referred to ...
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