2.6. Establishing a Business Case

2.6.1. Overview

This section depicts two scenarios where Web Services technology may be a good fit. The first scenario is a membership award program, which is a common customer loyalty program, and provides a seamless integration between a credit-card bonus point system and business partners for redemption, account balance, activity tracking, and cross-selling. The second scenario is a single payment gateway that enables corporate banking customers to utilize payment services from multiple banks.

To establish a business case for Web Services implementation, some common characteristics and prerequisites of the candidates are discussed, followed by the selection criteria of a pilot project, business benefits, and ...

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