Chapter 3. Band on the Run
Everyone's got a role to play on your team, and not everyone gets the spotlight. You need to avoid the problem of too many lead singers.
It's rare to find lifelong friends working together, whether in business or in a band. The qualities that make a good friend aren't necessarily the same as those that make a good business associate. In this chapter, I break down the story behind forming the core of 38 Special and show how those principles apply to building your own "band," whether for sales, marketing, or operations.
About three months before I graduated from Georgia Tech, I got a call from one of my Jacksonville buddies. He and some other guys I knew had decided to make a serious go at putting a band together. I told ...
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