Chapter 1. From the Beginning
The explosion of the Internet and of wireless digital communication has rapidly changed the way we connect with other people. As the world has become more connected, the business model has evolved from the traditional face-to-face in-store transaction to the on-line transaction conducted with a few mouse clicks in our home or office. The rapid emergence of electronic business opens not only new avenues for commerce but also vast opportunities for an industry to reach out to its customers and to introduce value-added services.
The success of the electronic business market relies on the same level of trust that companies have built up over years of doing business face to face and relies on technology to help handle business ...
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