Java™ Web Services Unleashed

Finding Web Services Applications

Web service providers will look for Web services applications proactively. In doing so, it is essential that they look not only at how to automate existing solutions but also at how to take advantage of the nature of Web services to rethink the business model.

When ISPs launched, they sold their services as cheaper alternatives to familiar products. Web sites were sold as cheaper and more widely distributed marketing brochures. Likewise, e-mail was marketed a cheaper and faster replacement to postal mail.

There's some truth in there, but it misses interesting points. For example, Web sites can do more than marketing brochures. Web sites are also effective solutions to distribute up-to-the-minute information on ...