Chapter 5. Getting Back to Focus and Discipline: Campbell’s Soup Is M’M M’M Smart

IF YOU’RE ENMESHED IN A CORPORATE TURNAROUND, I KNOW OF NO BETTER PLACE TO LOOK FOR INSPIRATION THAN THAT AMERICAN ICON, THE CAMPBELL SOUP COMPANY. A HUMBLE CAN OF SOUP IS A DECEPTIVELY SIMPLE IMAGE FOR A COMPANY WHOSE RECIPE FOR REVIVAL INCLUDED SOME OF THE BEST BUSINESS PRACTICES AROUND. THEY EXPLAIN WHY CAMPBELL’S AWAKENED FROM WHAT LOOKED TO SOME LIKE A TERMINAL SNOOZE.

I’ve studied the company and its 58-year-old CEO, Douglas R. Conant, for some time now. To ignite a turnaround, he brought to the table two characteristics that are crucial to delivering: focus and discipline. Today, they’re what the company is all about.

TO IGNITE A TURNAROUND, HE BROUGHT TO ...

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