Chapter 3What Could Be More Inspiring Than Convenience with Economy?

NETWORKING IS VITAL TO THE BOSTON SEARCH GROUP, A FIRM THAT SPECIALIZES IN FINDING TALENTED EXECUTIVES FOR HIGH-TECH START-UPS. UNTIL RECENTLY, HOWEVER, EVERY TIME CLARK WATERFALL, THE GROUP’S COFOUNDER AND MANAGING DIRECTOR, WANTED TO LUNCH WITH A PROSPECT OUTSIDE OF BOSTON, HE FACED A DAUNTING CHALLENGE JUST GETTING THERE.

Waterfall commutes by train to downtown Boston from nearby Hopkinton, Massachusetts. But a lunch date in, say, Waltham, 10 miles away, forced him to take his car. “I’d have to fight traffic on the way in to my office in the city, park, get dinged for a full-day rate by the garage, head out to Waltham, head back to my office, get dinged again for the full-day ...

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