Introduction to Choice Modeling - JMP 10 Modeling and Multivariate Methods [Book]

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Contents

Introduction to Choice Modeling

Choice Statistical Model

Product Design Engineering

Data for the Choice Platform

Example: Pizza Choice

Launch the Choice Platform and Select Data Sets

Choice Model Output

Subject Effects

Utility Grid Optimization

Platform Options

Example: Valuing Trade-offs

One-Table Analysis

Example: One-Table Pizza Data

Special Data Rules

Default choice set

Subject Data with Response Data

Logistic Regression

Transforming Data

Transforming Data to Two Analysis Tables

Transforming Data to One Analysis Table

Logistic Regression for Matched Case-Control Studies

Introduction to Choice Modeling

Choice modeling, pioneered by McFadden (1974), is a powerful analytic method used to estimate the probability of ...

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