JMP 13 Predictive and Specialized Modeling, Second Edition, 2nd Edition

Association Analysis Platform Overview

The Association Analysis platform identifies connections among groups of items in an independent event or transaction. In association analysis, an item is the basic object of interest. For example, an item could be a product, a web page, or a service. An item set is a list of one or more items.

The relationship between two item sets is defined by an association rule. An association rule consists of a condition item set and a consequent item set. Antecedents are the individual items in the condition item set. Association analysis identifies association rules, which predict that a consequent item set will ...