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Assessing Scale Reliability with Coefficient Alpha
Overview
This chapter shows how to use the Multivariate platform in JMP to compute the coefficient alpha reliability index (Cronbach’s alpha) for a multiple-item scale. It reviews basic issues regarding the assessment of reliability, and describes the circumstances under which a measure of internal consistency is likely to be high. Fictitious questionnaire data are analyzed to demonstrate how you can perform an item analysis to improve the reliability of scale responses.
Introduction: The Basics of Scale Reliability