Chapter 16
What Can You Tell Me About Yourself?
In This Chapter
New! Explaining away multiple online identities
Separating strong from wrong answers about you
Breaking a leg with a big-time branding brief
Questions and answers are dialogue on the stage of job interviews. This chapter illustrates response strategies that put you front and center for selection when you’re asked about the kind of person you are as related to the employer’s bottom line.
Working from an employer’s perspective, interviewers seek to discover what’s right with you and what’s wrong with you. Some interviewers are experts at making that call — others not so much.
This information is central to a full understanding of how to sell yourself for any attractive job to any employer.
But First, Who Are You — Really?
Does your job search stretch across several industries, and maybe even more than one career field? If so, don’t be surprised to wake up one day and be shocked to learn that your true identity is unclear — even suspect — to hiring authorities.
I’m talking not about the fearsome fraud of identity theft, but about multiple — and sometimes conflicting — online identities that can result from a broad digital ...
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