Chapter 8

Metaphor Mapping

Adjusting to Your Target

Once you’ve found the people and have identified how they function within their organization, it’s time to figure out how they and their organizations think. The way organizations think of themselves metaphorically has been explored in great detail in Gareth Morgan’s excellent book Images of Organization. Within the context of a job search, it is important to understand that the people with whom you are interviewing have their own concepts as to what they need and what you’d be doing. These concepts are formed from several places, but at their core is the fact that metaphors are formed by, and in turn shape, the language used within an organization. Fundamentally, a metaphor can be thought of ...

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