Chapter 9
Branding Statements, Bios, Profiles, and Speeches
In This Chapter
Branding yourself a winner (even when you’re not famous)
Writing a brief bio that can go anywhere, online and off
Constructing a high-impact new style bio flyer
Penning an online profile that showcases you worldwide
Reflecting your brand in an effective elevator speech
An online world’s impressions and opinions about you get around. You had to be a celebrity in bygone days to quickly reap rewards of recognition and admiration. Today you can grab the planet by its lapels and tell a virtually unlimited number of people who you are, what you’re good at, what good you’re doing, and what good you can do for them.
In this chapter, I blueprint ways to amp up the power of your recognition and visibility — online and off — by adopting a coordinated self-marketing strategy that begins with a well-thought-out branding statement.
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