Chapter 9

Branding Statements, Bios, Profiles, and Speeches

In This Chapter

arrow Branding yourself a winner (even when you’re not famous)

arrow Writing a brief bio that can go anywhere, online and off

arrow Constructing a high-impact new style bio flyer

arrow Penning an online profile that showcases you worldwide

arrow Reflecting your brand in an effective elevator speech

An online world’s impressions and opinions about you get around. You had to be a celebrity in bygone days to quickly reap rewards of recognition and admiration. Today you can grab the planet by its lapels and tell a virtually unlimited number of people who you are, what you’re good at, what good you’re doing, and what good you can do for them.

In this chapter, I blueprint ways to amp up the power of your recognition and visibility — online and off — by adopting a coordinated self-marketing strategy that begins with a well-thought-out branding statement.

Your professional branding statement communicates the essence of who you are in the workplace. ...

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