Job Searching with Social Media For Dummies, 2nd Edition

Chapter 4

Personal Branding 101

In This Chapter

Taking a look at the importance of personal branding

Realizing what goes into a personal brand

Figuring out who you are in order to build your brand

Delivering the right message to the right person

Obtaining feedback on your brand from others

If there’s one thing you can do to improve your chances of getting a job, developing a personal brand is it. Yet despite the importance of personal branding in a modern job search, many job seekers still don’t understand what it’s all about. This chapter is here to clue you in to what personal branding is and to relieve you of any misperceptions you may have about it.

After you have a solid understanding of what personal branding means and why it’s so valuable, you can start working on building your own. Of course, that raises two questions: Should you look at the needs of your job market first? Or should you evaluate your own personal strengths? In other words, what comes first: you or the job? ...