Chapter 12
Uncovering the Hidden Job Market with Twitter
In This Chapter
Demystifying Twitter for the job seeker
Setting up a polished Twitter profile
Using Twitter to grow your professional network
Taking advantage of tools that make Twitter even more fun
What started as a joke among college dropouts at a failing startup has turned into one of the most influential technologies in the social media revolution. Twitter offers a forum for short messaging (all messages are 140 characters or fewer) among any of its members, from CEOs to mailroom clerks. This hierarchical flattening and instant communication make Twitter the most useful — albeit the most misunderstood — tool for a job seeker.
In this chapter, I demystify Twitter for you and explain why adding it to your job search doubles your effectiveness as a networker. I also cover important etiquette topics so you can rest easy knowing you look good to everyone in the Twitterverse. Finally, I introduce you to some nifty tools you can use to speed up and organize what may become an overload of both information and opportunities.
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