Chapter 21

Ten Common Mistakes People Make When Using Social Media

In This Chapter

arrow Recognizing mistakes to avoid in your online life

arrow Discovering how to make the most of your online networking efforts

arrow Staying active online, even after you get the job

Social media is probably one of the most hyped-up technologies today. And often, things that get a lot of hype also come with a lot of misunderstanding. Companies, as well as individuals, have made some very damaging mistakes because they didn’t take the time to really understand social media.

In this chapter, I share with you the ten most common social media mistakes so that you can learn from them and avoid them. I want you to be comfortable with social media and have the confidence to be authentic, be yourself, and grow a powerful network that propels your career to new heights.

Forgetting That Social Media Is Just a Tool

Social media has a lot of excitement around it today, making it easy to believe all the hype and success stories and expect those same successes to happen to you instantly. New users of social media can sometimes think these tools are magical — but they’re not.

Treat social networking as you do in-person networking. ...

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