APPENDIX A
QUICK REFERENCE GUIDE
As you conduct your primary research, this quick reference guide is meant to help you remember key points about each element of our framework. Once you’ve gathered your own insights, you’ll be able to analyze the patterns among your data points and ultimately build your own Jobs Atlas around specific customer types, occasions, or other opportunity areas. To clarify some of our key points, we’ve included examples based on hypothetical customer insights related to weekend snacking occasions for families. Remember ...
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